In this captivating documentary, join friends Brian, Courtney, Emmanuel, and Jesse as they embark on a remarkable journey to create the Old Hillside Bourbon Company, a venture steeped in the rich flavors of their shared experiences at Old Hillside High School. Nestled in the heart of Durham, North Carolina, this school holds profound significance for the local Black community, serving as a symbol of pride, resilience, and cultural heritage.
Through heartfelt storytelling, the video showcases how these four friends transformed their lifelong bond into a spirited bourbon brand. From meticulously crafting a smooth and complex taste profile to designing eye-catching packaging that pays homage to their roots, every detail reflects their dedication to quality and community.
But the story doesn’t end there. As they build their business, Brian, Courtney, Emmanuel, and Jesse prioritize legacy by integrating the next generation into their operations. By hiring their son and nephew, they ensure that the spirit of Old Hillside Bourbon is not only preserved but also passed down, imparting essential business knowledge and fostering pride in their family heritage.
Tune in to discover how friendship, cultural significance, and a commitment to excellence blend harmoniously in the creation of Old Hillside Bourbon. This isn’t just about crafting premium spirits; it’s about honoring the past while pouring the essence of community into every bottle. Celebrate with us as we raise a glass to legacy, friendship, and the vibrant spirit of Durham!
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In this video:
Website: http://www.oldhillsidebourboncompany.com
Instagram: / oldhillsidebourbonco
Facebook: / oldhillsidebourbonco
0:00 – 0:56 Overview/Intro
0:57 – 1:12 Opening Sequence
1:13 – 2:02 About the Bourbon
2:03 – 2:32 Starting the Brand
2:33 – 3:11 About Old Hillside High School
3:12 – 3:39 Understanding the Bottle
3:40 – 4:44 The Legacy
4:45 – 5:57 The Brotherhood
5:57 – 6:09 Outro/Credits
